A bicycle trip supplied the romance. Voodoo Ranger supplied the scale. Thirty-five years after its basement debut, New Belgium is testing whether craft-beer values can survive national reach, restless consumers and a change of ownership.
HEINEKEN sells beer, but its harder-to-copy product is a global machine for making a local ritual travel. Now that machine is being rebuilt around alcohol-free occasions, connected breweries and a sharper portfolio of brands.
Narragansett Brewing Company is New England's storied lager brand, founded in 1890 in Rhode Island and once the largest brewery in the region. After the brand nearly vanished in the early 2000s, Rhode Island native Mark Hellendrung and a group of local investors bought it back in 2005, rebuilt its reputation around the classic Lager and the 'Hi, Neighbor, have a Gansett!' slogan, and in 2021 finally brought brewing home to a new 18,000-square-foot brewery and taproom in Providence's Fox Point neighborhood. Today it is an independent craft brewer producing roughly 100,000 barrels a year.