The beauty communications agency has staged desert parties and unretouched skincare campaigns. Its more revealing move was asking the industry to send less stuff.
Daniel and Michael Broukhim started with a free lifestyle email and a hunch that people would pay for a box of full-size stuff four times a year. A decade later, millions of members and a quiet pet-box acquisition suggest the hunch was right.
You may never shop for Helen of Troy. You may already own three of its products. The company behind OXO, Hydro Flask, Osprey and a crowded bathroom shelf has spent five decades mastering the art of being everywhere without being obvious.
GlossGenius is a New York-based vertical SaaS and fintech platform that gives independent beauty and wellness professionals - hair stylists, nail techs, estheticians, spas and medspas - one app to run the whole business. It combines online booking, a built-in card-processing POS, client CRM, marketing automation, payroll, inventory and AI agents, replacing the patchwork of spreadsheets, paper books and generic tools that solo operators and small salons relied on. Founded in 2016 by Danielle Cohen-Shohet, it crossed roughly $100M in revenue, serves tens of thousands of businesses, and reached unicorn status with a reported $1.12B valuation after its January 2026 Series D.