beauty-and-wellness
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The $1.8 Billion Company Hiding in Your Cabinets
You may never shop for Helen of Troy. You may already own three of its products. The company behind OXO, Hydro Flask, Osprey and a crowded bathroom shelf has spent five decades mastering the art of being everywhere without being obvious.
Donny Salazar
Donny Salazar is the founder and CEO of MasonHub, a software-led fulfillment and logistics company he started in 2018 to give fast-scaling beauty, wellness, and fashion brands the kind of order management and warehousing technology he wished he had earlier in his career. Before MasonHub he spent roughly two decades inside high-growth retail operations - COO of sneaker marketplace Flight Club, SVP of Operations at jewelry brand Chloe+Isabel, and a four-year run at Gilt Groupe where his supply-chain team helped scale revenue from $10M to over $500M. A Stanford MBA who once ran marketing at Revlon, Salazar built MasonHub around a headless, API-driven architecture and a bicoastal warehouse footprint, raising seed funding led by Canvas Ventures.
GlossGenius
GlossGenius is a New York-based vertical SaaS and fintech platform that gives independent beauty and wellness professionals - hair stylists, nail techs, estheticians, spas and medspas - one app to run the whole business. It combines online booking, a built-in card-processing POS, client CRM, marketing automation, payroll, inventory and AI agents, replacing the patchwork of spreadsheets, paper books and generic tools that solo operators and small salons relied on. Founded in 2016 by Danielle Cohen-Shohet, it crossed roughly $100M in revenue, serves tens of thousands of businesses, and reached unicorn status with a reported $1.12B valuation after its January 2026 Series D.