Barbie

(2)

The toy is only the beginning.

Mattel built a business on the things children hold. Its next act depends on the worlds people want to enter - and the awkward distance between being famous and selling more toys.

toys · barbieRead →

Legend

Executive · Operator · Founder

Ynon Kreiz and the art of letting go

He cut costs, courted filmmakers and let Barbie laugh at her own company. Now Ynon Kreiz is taking his ideas about creativity and control from Mattel to Skydance.

ynon-kreiz · skydanceRead →