bank-marketing
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Bill Weeshoff Is Making an Old Bank Feel Present Tense
After three decades selling ideas, places and institutions, First Hawaiian Bank’s marketing chief has learned that a legacy brand stays relevant by showing up in the life of its community.
David Moore Devine Is Making a Bank Feel Like a Neighbor
After nearly two decades inside one banking organization, David Moore Devine has learned that a brand is not a slogan. It is the accumulation of rooms, screens, winter coats and small decisions that tell customers who belongs.
Candace Graham Knows the Pitch Is Only the Beginning
After two decades winning business for agencies, Candace Graham crossed to the client side at Bank OZK. Her career is a study in what happens after the clever idea: the restructuring, relationship-building and steady follow-through that make growth real.
Maja Neable makes the spreadsheet and the story share one brain
The former programmer now leading TD's global marketing has built a career around a practical idea: data earns attention inside the business, while human insight earns it outside.
Michelle Feeney Makes a 209-Year-Old Bank Speak Internet
After decades in direct response, digital acquisition and banking, BMO Canada's marketing chief is testing a practical idea: a regulated institution can earn attention without losing discipline.
Suzy DePrizio Keeps a North Star in the Boardroom
Before she led marketing at CIBC, Suzy DePrizio learned to navigate literal oceans and corporate change. Her operating system is unusually simple: serve, leave a mark, keep growing.
Jennifer Reel Built a Career by Making a Growing Bank Make Sense
She joined FNB as a temp when it had fewer than 30 branches. Twenty-five years later, Jennifer Reel is shaping how a much larger bank speaks to employees, customers and the cities it serves.
Jim Stadler Found a Bank’s Future in Its Oldest Word
After a career selling consumer brands and agency ideas, Jim Stadler entered banking and made an unfashionable word - old - carry trust, humor and a plan for growth.
Melissa Stevens Built a Banking Career by Connecting What Others Kept Apart
The English literature graduate who once ran Citi innovation labs now connects algorithms, branches, workplaces and brand into one customer experience at Fifth Third.
John Oxford Makes a Regional Bank Part of the Story
A teenage job testing cookies and commercials became a career spent testing what earns attention. At Renasant, John Oxford has turned Southern culture, soccer shirts, practical teaching, and a sharp four-part framework into a patient case for memorable bank marketing.
Kellee McGahey and the Quiet Work of Naming What Comes Next
Before SouthState was a name on branches across the Southeast, it was one possibility among 357. Kellee McGahey has spent her career doing the patient work behind that choice - turning growth, culture and customer experience into language people can trust.
Collyn Gilbert Spent Decades Studying Banks. Then She Stepped Inside One.
After nearly three decades reading regional banks from the outside, Collyn Gilbert crossed the glass and began shaping one from within. Her operating idea is disarmingly simple: listen closely, choose clearly, and make scale feel personal.
Stephanie Whitlow and the Quiet Math of Trust
At Western Alliance Bank, Stephanie Whitlow has built a career translating complex institutions into clear promises - then making the organization keep them.
Eric Lucero Put the Bank Brand on the Sidewalk
Before bank marketing became a race for clicks, Eric Lucero helped turn lemonade stands, free ice cream and small acts of generosity into measurable growth. His return to Zions Bancorporation brings that customer-first playbook back to where his banking career began.
The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank
How a Southwest Airlines operator turned Blue Shield brand chief ended up convincing one of Texas's oldest banks that not looking like a bank was the whole point.
Patty Jurca Makes a 200-Year-Old Bank Feel Present Tense
From a neighborhood reading garden to mobile ATMs dispensing tacos, KeyBank's chief brand officer has built a career around one durable idea: institutions earn attention by showing up in people's actual lives.
Erin Pryor
She holds a college kills record, once planned to play pro volleyball in Europe, and walked into a bank in 2010 knowing nothing about banking. Today she runs marketing and client experience for a $80-billion regional institution.
Christine Landi
The marketing chief turning a Richmond regional bank into the one that listens - and betting a whole campaign on the idea that big banks forgot how.
Deanna Capel
At Busey, Deanna Capel turned a first job in communications into a career shaping how a regional bank sounds, serves and shows up. Her path runs through brand systems, merger moments and the unglamorous work of being present in Champaign.
Wendy Schenker
Wendy Schenker turned a bank’s marketing brief into a Chicago invitation - pairing sponsorships, public rituals and community work so the brand is experienced before it is advertised.
Holly Hynes
From a college basketball captaincy to the marketing desk of a national bank, Holly Hynes has built a career around a disciplined idea: listen closely enough to make ordinary progress feel visible.