How a Shenzhen startup built the world's best-selling wearable breast pump, then turned one gadget into a whole aisle of motherhood.
Hatch is a Menlo Park sleep-technology company that designs bedside devices and a companion content subscription to help people fall asleep and wake up better. Founded in 2014 by former BabyCenter executives Ann Crady Weiss and Dave Weiss, it started with connected products for babies and toddlers (Hatch Rest) before expanding to adults with the Hatch Restore line of sunrise alarm clocks and sound machines. The company pairs hardware with the Hatch Sleep app and the paid Hatch+ library of sleep sounds, sleep stories, meditations and light-based wind-down routines, reaching more than half a million families.