
Before biometrics became a dinner-table argument, Lona Therrien spent a quarter-century teaching companies how to talk about invisible risk. Now Aware's CMO is making the case that identity is where digital trust begins.
Ajay Amlani is President and CEO of Aware, Inc., a Burlington, Massachusetts biometrics company. He co-founded the company that became CLEAR, founded YOU Technology (acquired by Kroger), helped launch the Defense Innovation Unit, served as a White House Fellow at the early Department of Homeland Security, and led the Americas for iProov before taking the top job at Aware in February 2025.