automox
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Jay Prassl and the business hidden inside a yawn
Before co-founding Automox, Jay Prassl helped build two storage businesses that were acquired by larger technology companies. His next bet was on the work everyone agreed mattered and nobody wanted to do: keeping software up to date.
Justin Talerico
Justin Talerico is the CEO of Automox, a Boulder, Colorado company building cloud-native autonomous endpoint management software. He stepped into the top job in May 2025 after four years as the company's chief marketing officer, a stretch in which he helped quadruple growth. A lifelong builder who started coding at age nine, Talerico co-founded the interactive content platform ion interactive in 2007 and sold it to ScribbleLive in 2017, and later held leadership roles at Linux Academy and A Cloud Guru. He and his wife Anna run Beacon9, a SaaS best-practices advisory.