audio-manufacturing
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Hardware · Consumer · Enterprise
Shure Built the Microphone Presidents, Popes, and Podcasters All Reach For
A one-room radio-parts shop in 1925 Chicago turned into the microphone every roadie trusts and every meeting room quietly runs on. Here is how Shure spent a century refusing to go public - or to make a fragile mic.
shure · microphonesRead →
Hardware · Consumer · Media
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.
mackie · loud-audioRead →