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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

audio-equipment

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Company
La Cobacha sells the microphone. And the kitchen sink’s neighbors.
Ecommerce · Consumer · Hardware

La Cobacha sells the microphone. And the kitchen sink’s neighbors.

In San Martín, Argentina, an audio retailer has made room for guitars, gaming gear and cookware. Its sprawling catalog shows how a specialist shop can serve more of everyday life.

argentina · audio-equipmentRead →
Company
Audio-Technica Beat the CD by Turning One Tiny Audio Skill Into a 64-Year Business
Hardware · Consumer · Enterprise

Audio-Technica Beat the CD by Turning One Tiny Audio Skill Into a 64-Year Business

A cartridge maker should have disappeared when CDs arrived. Instead, Audio-Technica treated the format shift as an engineering prompt - and built a durable business around the overlooked hardware between a sound and the person hearing it.

audio-equipment · professional-audioRead →
Company
The Company That Taught a Reed Organ to Play the 1980s
Hardware · Consumer · Media

The Company That Taught a Reed Organ to Play the 1980s

A broken schoolhouse organ in 1887 became the world's largest instrument maker. How Yamaha turned tuning forks, FM chips and player pianos into a 3-billion-dollar sound empire.

yamaha · musical-instrumentsRead →