audio-advertising
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Realm Heard Its Readers Leave - and Followed Them Into Audio
Realm began as a clever way to make people read on their phones. Then its own audience delivered a less literary verdict: they wanted to listen. The company that survived was the one willing to hear it.
Radio’s Second Act Is Hiding in Plain Sound
Audacy still owns the morning commute. Now the 58-year-old broadcaster is turning local voices, sports obsession and a rebuilt balance sheet into an audio network that travels far beyond the dial.
QSIC
QSIC is an in-store audio platform that combines curated music, point-of-sale data and generative AI to help retailers and brands turn store audio into a measurable retail media channel. Its technology powers thousands of stores across three continents, pairing store-specific playlists with dynamically created, localized audio ads and closed-loop attribution so advertisers can tie in-store messaging back to sales.
Podscribe
Podscribe is an independent, IAB-certified measurement platform built for podcast and audio advertising. Founded in 2017 by engineer Pete Birsinger and headquartered in Austin, Texas, it began as a podcast transcript-search tool and grew into a full-funnel measurement suite. The platform combines pixel-based attribution, incrementality testing, automated placement verification, and cross-channel analytics across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio - helping advertisers, agencies, and publishers prove that audio ads actually drive conversions.