audience-targeting
(4)
Alexander Starostin and the things a receipt remembers
Before he built First Data, Alexander Starostin sold digital communications. Then he began asking what a purchase could tell him that an audience profile could not.
Alex Song
He spent nine years reading markets for Goldman and Bill Ackman. Now he is handing small brands the data science that used to belong only to the giants.
Tom Laband
Tom Laband is the co-founder and CEO of Adsquare, a Berlin-born location-intelligence company he started in 2012 with Sebastian Doerfel and Fritz Richter. Adsquare runs a neutral data exchange that turns consented location signals into audience data for programmatic advertising, and Laband has spent more than a decade arguing that location is a durable, privacy-compliant alternative to the crumbling world of online identifiers. A University of Mannheim graduate who cut his teeth in early European mobile advertising at YOC and Sevenval, he now splits his attention between the company's Berlin engineering base and its commercial push in New York.
Keith Putnam-Delaney
Keith Putnam-Delaney is the co-founder and CEO of Primer, a San Francisco B2B marketing intelligence platform that turns work-email lists into ad-platform audiences, enriches leads, and orchestrates campaigns across ad networks, social, and sales tools. A former high-school history teacher who became a growth marketer at Dropbox and Eden before founding Primer, he built the company from a consulting hunch into a venture-backed startup that raised a $12M Series A in 2022.