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Paddy Galloway’s 100-to-1 Formula for Going Viral
The YouTube strategist behind billions of views says breakout videos are engineered long before anyone presses record. His system starts with 100 ideas, survives on three thumbnails and ends with one question: will a stranger click?
Paulo Martins
Paulo Martins is the Brazilian-born founder and CEO of Arena (arena.im), a San Francisco-based AI-powered community engagement platform that lets brands embed live chat, live blogs, and audience interaction tools directly on their own websites with a single line of code. After stints at NASA, Ubisoft, and Hulu — where he helped grow the streaming company from 100K to 7 million paying subscribers — Martins founded Arena in 2017 with a clear thesis: businesses should own their audience, not rent it from social platforms. By 2022, Arena had grown to 25,000 customers across 150 countries and closed a $13.6M Series A led by CRV, with backing from heavyweights like David Sacks, Des Traynor, and Olivier Pomel.