attention-measurement
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Viant Survived Myspace. Now It Wants to Prove Your TV Ad Was Actually Watched
The 27-year-old adtech company outlived the portal era, bought and carried Myspace, and emerged with a sharper bet: connected-TV ads should be addressable, explainable, and measured by more than a play button.
DoubleVerify
DoubleVerify turned a basic question - did a real person see the ad? - into a global measurement business. Now its software is moving beyond policing impressions to steering campaigns, just as Nielsen prepares to take it private.
Entropik
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.