Before leading AtomicPE, Michael O’Leary helped build an impact fund, co-wrote Accountable, and worked on active ownership at Engine No. 1. His career keeps returning to a deceptively ordinary question: what should an owner actually do?

From a bootstrapped shopping business to private equity analytics, Ian Picache has kept returning to the gap between a plausible explanation and what customers actually do. At AtomicPE, that question now extends to how a business works.