The founders started by streaming their own soccer games. The business emerged when they pointed the cameras at the people whose families were already desperate to watch.

A missed youth game once vanished into family lore. The BallerTV founding executive has spent a decade turning those small, fleeting contests into an archive - and a new piece of sports infrastructure.

After two freight-company exits, the FreightSaver co-founder is applying the same operating instinct to a problem he first tackled in 2007: helping overlooked athletes get organized, get realistic and get noticed.