athlete-performance
(3)
Betterguards Technology
Betterguards Technology is a German-engineered sports-tech company that builds adaptive ankle braces using a patented micro-hydraulic piston. Unlike rigid braces or taping, the BetterGuard moves freely with the athlete and stiffens only at the instant of a dangerous ankle roll, reacting several times faster than the human body. Founded in Berlin/Hennigsdorf and now with a New York operation, the company sells direct-to-consumer and has been adopted by athletes across the NBA, NFL, MLS, MLB, NCAA and Olympic programs after joining the 2022 NBA Launchpad cohort.
Pro Padel League
Pro Padel League (PPL) is North America's premier professional padel league, founded in 2023 by CEO Mike Dorfman. It runs a city-based franchise model of 10 teams across the U.S., Canada and Mexico, each fielding both men's and women's sides, with a season of multi-city events culminating in the City's Cup Finals. Backed by a $15M Series A led by Charlotte Hornets governor Rick Schnall, PPL is building the commercial and broadcast infrastructure to capitalize on padel's rapid growth in the American market.
InsideTracker
InsideTracker is a Cambridge, Massachusetts personalized health and wellness company (legally Segterra, Inc.) that turns your blood, DNA, and wearable data into a science-backed action plan. Founded in 2009 by MIT-trained scientist Dr. Gil Blander, the platform analyzes dozens of blood biomarkers, estimates your biological 'InnerAge,' and recommends specific foods, supplements, and lifestyle changes to optimize performance, healthspan, and longevity. It has become a favorite of athletes and quantified-self enthusiasts and integrates directly with Garmin, Fitbit, Oura, and Apple devices.