A nurse-founded company is turning the quiet minutes between care rounds into useful information. The wager: better senior care begins with seeing what everyone else misses.
In Aliso Viejo, a nonprofit retirement community puts cottages, care and a resident-led academy on the same campus. Its proposition is compelling - provided you read the price in more than one place.
The Iowa operator put residents and direct-care staff at the top, renamed headquarters the Resource Center, and scaled across four states. Its decade offers a practical playbook - and a warning - for anyone trying to grow a local service without sanding away the local part.
The country's largest senior-living operator is trying to make one hard transition feel less like a handoff and more like a life that can keep unfolding - with care, community and clinical coordination under one roof.
SALMON Health and Retirement has spent more than seven decades assembling the pieces of later life under one family roof. Its product is not one building or one level of care, but fewer hard resets when needs change.

He runs marketing for the country's biggest senior living company - and bet the brand on letting residents tell their own stories.
Coro Health is an Austin-based healthcare technology company that delivers clinically proven therapeutic music and multi-faith spiritual programming through a fully licensed streaming service built specifically for care settings. Its flagship MusicFirst platform uses a patented Music Prescription Builder - designed by music therapists, neuroscientists, and music designers - to generate individualized programs shown in peer-reviewed trials to reduce depression and agitation in dementia and long-term care residents. The company also offers FaithFirst multi-faith content and EnrichFirst entertainment, reaching more than a million annual users across thousands of senior living communities and hospitals in the U.S. and Canada.
Agemark Senior Living is a family-owned operator of senior living communities founded in 1983 by real estate partners Richard Westin and Jesse Pittore. From a single converted hotel in Vancouver, Washington, the company has grown to own or manage 28 communities across six states, offering independent living, assisted living, memory care and skilled nursing. Guided by its in-house LifeCycles wellness philosophy, Agemark aims to reframe aging and end-of-life as stages to be celebrated, and has been certified a Great Place to Work for seven consecutive years.
Richard Westin is the co-founder of Agemark Senior Living, an Omaha-based operator of 28 communities across six states. The first American to work full-time for Club Med, he imported a resort-style hospitality ethos into a category usually defined by clinical efficiency. He led Agemark as CEO from 1987 until 2022 and now sits as a principal as his son Forrest steps into co-CEO.
August Health is the modern EHR and operations platform purpose-built for senior living communities. Founded in 2020 by physician Justin Schram and former Apple engineering leader Erez Cohen, it replaces clipboard-and-fax workflows with mobile-first software for care, compliance, billing, and AI-assisted insight - now used across thousands of assisted-living communities in the US and Canada.
SafelyYou is a San Francisco-based AI company that uses unobtrusive in-room sensors and computer vision to detect, respond to, and help prevent falls among residents in senior living and memory care communities. Spun out of UC Berkeley's AI Research Lab in 2015 by founder and CEO George Netscher, the platform pairs 24/7 monitoring with clinical consultation to reduce falls, ER visits, and operating costs while keeping older adults safer in place.