
After two decades measuring what marketing actually changes, the former Ogilvy effectiveness leader has arrived in Pasadena to help a cross-border bank turn purpose, customer experience, and growth into the same operating system.
Karen Chu is the founder and CEO of HiRO (Harvest Integrated Research Organization), a boutique global contract research organization that bridges clinical trials between Asia, the US, and Europe. A PharmD who spent nearly two decades at Parexel running global clinical operations across 50-plus countries, she launched HiRO in 2020 to help Asian biotechs run trials abroad and Western firms run trials in Asia. Under her leadership the company has expanded through acquisitions including Courante Oncology in the US and PharmaSols in Australia and New Zealand, while positioning itself as global in reach but deliberately mid-sized in ambition.
Sean (Hyun Wook) Park is Vice President and Head of Marketing for YouTube Asia Pacific and Global Shopping at Google, based in Singapore. With over 18 years at Google across Seoul, Tokyo, San Bruno, and Singapore, he has been a foundational architect of the creator economy - co-creating VidCon, launching the YouTube Creator Awards (the iconic gold and silver play buttons), and building the YouTube FanFest franchise across 60+ events in 15+ countries. He oversees YouTube's marketing strategy across Asia Pacific and leads global shopping initiatives for one of the world's largest video platforms.
Sungmo Park is Partner and Head of APAC Go-to-Market at a16z crypto, leading Andreessen Horowitz's first Asian office in Seoul. A quadrilingual strategist who speaks Korean, Japanese, Chinese, and English, Park bridges the gap between Silicon Valley capital and Asia's most dynamic crypto ecosystems. His career spans traditional finance at Nomura, product at NAVER, co-founding OnePlanet (a Polygon-based NFT marketplace backed by Hashed and Animoca Brands), leading APAC business development at Polygon Labs, and serving as APAC Lead at Monad Foundation before joining a16z to anchor its Korea, Singapore, and Japan expansion.