artlist
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Ira Belsky and the Trouble With a Finished Film
He wanted better music for his videos. A decade after co-founding Artlist, Ira Belsky is still chasing the distance between the film in his head and the one he can actually make.
Itzik Elbaz and the art of getting out of the way
He helped turn a music-licensing problem into Artlist. Now Itzik Elbaz is betting that AI video needs more room for human decisions - even as it forces him to remake his own company.
Shahar Aizenberg Is Betting Artlist’s Brand on the Work
Artlist’s CMO came up through economics, finance and user acquisition. Now he is making a more artistic wager: when machines produce endless options, human judgment becomes the scarce thing.
Artlist Sold Filmmakers One Simple License. Now It Wants the Whole Editing Room.
A filmmaker’s complaint about expensive music licensing became a $300 million recurring-revenue business. The next wager is harder: make generative AI behave less like a slot machine and more like a film set.