artist-tools
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Tapped AI Tried to Be an AI Record Label. The Better Business Was Hiding in the Venue Spreadsheet
The New York startup began with a $50-a-month AI artist-services pitch, hit the cold-start wall of a two-sided marketplace, and rebuilt around a less glamorous asset: useful live-music data. Its most copyable idea is also its least theatrical - let one customer group improve the dataset for the next.
Rivet
Rivet is a Boston-based, AI-powered fan engagement platform that helps musicians, creators, labels and their teams turn attention into revenue. It stitches together scattered fan signals from social, commerce, ticketing, streaming and community channels into one owned view of every fan, then automates the outreach - email, SMS, DMs and ads - that converts casual listeners into repeat buyers. Born from a musician's frustration with tracking fans in spreadsheets, Rivet gives independent artists the kind of first-party data and CRM tooling once reserved for the industry's top 1 percent.