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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

artist-merchandise

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Company
Bravado sells the part of the concert you can keep
Media · Consumer · Ecommerce

Bravado sells the part of the concert you can keep

A Rolling Stones shirt is a small piece of a much larger business. Inside Bravado, the Universal Music Group company that turns fandom into clothing, shops and second lives for unsold stock.

artist-merchandise · music-merchandisingRead →
Company
How Heavys Turned a $20,000 Metalhead Bet Into a $1.2 Million Audio Brand - and Learned Hardware the Hard Way
Consumer · Ecommerce · Hardware

How Heavys Turned a $20,000 Metalhead Bet Into a $1.2 Million Audio Brand - and Learned Hardware the Hard Way

Heavys found a market hiding in plain sight: metal fans who thought mainstream headphones flattened the music they loved. A 62-times-funded Kickstarter proved the demand - then delays, firmware fixes and divided audiophile opinion showed exactly where the niche-hardware playbook bends.

heavys-headphones · heavy-metal-audioRead →