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Consumer · Media
Breakaway brings the big festival closer to home
The expensive part of a music festival often happens before the first set. Breakaway built a touring business around bringing the dance floor closer - and learned, painfully, how far to expand.
music-festivals · live-entertainmentRead →
Media · Enterprise
Criteria Entertainment Built a Borderless Back Office for Latin Music
Diana Rodríguez left the major-label tower and built the connective tissue artists rarely see: one small, multilingual team coordinating management, publicity and market entry across the Americas. The useful lesson is not glamour. It is patience, local knowledge and the discipline to say no.
latin-music · artist-managementRead →
Media · Enterprise · Social
Guerrera PR knows when to let Dad do the talking
A father’s Coachella story became a billboard people wanted to share. Inside Loren Medina’s agency for Latin artists whose identities refuse to fit the usual boxes.
public-relations · latin-musicRead →