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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

artist-branding

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Company
The Magazine That Became a Record Label's Missing Department
Media · Social · Ecommerce

The Magazine That Became a Record Label's Missing Department

AUSTERE began as an underground-culture magazine. Then Natasha Brito turned its eye for taste into an agency, a classroom and, eventually, software for musicians who need a recognizable world before they need another post.

music-marketing · artist-brandingRead →
Company
The Music PR Firm That Put Its Fee on the Line
Media · Social

The Music PR Firm That Put Its Fee on the Line

TREND screens the artist before it sells the campaign, then combines hand-pitched press, vetted playlists and a two-person social team. The wager is simple: attention only counts when it still points back to the music.

music-pr · music-marketingRead →
Company
Starlight PR Sells the Part of Music Fame Nobody Sees
Media · Social

Starlight PR Sells the Part of Music Fame Nobody Sees

For independent artists, the hardest problem is rarely making one more post. It is making every post, interview, playlist pitch and press mention tell the same story at the same moment.

music-public-relations · artist-developmentRead →