artist-branding
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The Magazine That Became a Record Label's Missing Department
AUSTERE began as an underground-culture magazine. Then Natasha Brito turned its eye for taste into an agency, a classroom and, eventually, software for musicians who need a recognizable world before they need another post.
The Music PR Firm That Put Its Fee on the Line
TREND screens the artist before it sells the campaign, then combines hand-pitched press, vetted playlists and a two-person social team. The wager is simple: attention only counts when it still points back to the music.
Starlight PR Sells the Part of Music Fame Nobody Sees
For independent artists, the hardest problem is rarely making one more post. It is making every post, interview, playlist pitch and press mention tell the same story at the same moment.
Jennie Moser
Jennie Moser is the founder and CEO of Stagetime, a networking and portfolio platform built for performing arts professionals. A coloratura soprano trained at Northwestern and Indiana University's Jacobs School of Music, she spent years running Jennie Moser Design, building hundreds of websites for artists before turning that insight into a venture-backed company. Stagetime lets singers, instrumentalists, agents and composers build multimedia profiles, showcase performance video and audio, and connect with opportunities without maintaining separate websites. Moser has raised roughly $1.5 million in seed funding from investors including Hyde Park Angels, M25, Elevate Ventures and the IU Angel Network, reframing the messy gig economy of the arts in terms venture capitalists could understand.