
From a patented garage wall to a Baja factory, a public-company deal and a detergent capsule, Lenny Vainberg keeps returning to the same hard problem: making physical products scale without sanding away their character.
The concrete is tactile, but the real product is control: one Baja factory, four coordinated collections and an operating stack built to spare architects from finish roulette - and small manufacturers from spreadsheet purgatory.