appsflyer
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Gil Bouhnick and the trouble with a good idea
He spent 16 years building enterprise software, then co-founded an app that taught him how little a neat theory knows about a customer. At AppsFlyer, Gil Bouhnick is still working on the gap between what happens and what the numbers say.
Reshef Mann and the trouble with good numbers
AppsFlyer’s co-founder began by writing the code. His work became a longer investigation into what happens when an advertising industry learns to count - and someone learns to cheat.
Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.