The company that put a radio in the car and a phone in the hand spent years being bought, sold and outpaced. Its comeback offers a sharper lesson: heritage works only when it is attached to a product people can recognize across the room.
The Miami phone maker found a market hiding between carrier contracts and four-figure flagships. Its playbook is wonderfully copyable - right up to the part where outsourced firmware turned bargain hardware into a very expensive lesson in trust.