You have probably bought one of their products without ever hearing their name. Inside VeSync, the quiet operator behind Levoit, Cosori and Etekcity - and how a basement Amazon seller became a household fixture.
A small crew in Walnut, California ships line arrays, subwoofers and weatherproof PA gear straight to the DJs and churches who use them - and names the product series after planetary moons.
Most ecommerce firms sell advice or software. Pattern buys the goods, takes responsibility for the digital shelf, and earns more only when the products move.