Thunderly began when two respected franchise agencies admitted that their old reputations had become cages. The fix was not another campaign. It was to make themselves the first client of a new, integrated idea.
An Allen, Texas company spent years convincing gamers that tracing a line in Minecraft could help fight cancer. Then it had to figure out how to get paid for it.
A former Capital One and Flagstar lending executive built a private equity shop in the Dallas suburbs around a simple idea: lawsuits are collateral, and collateral can be underwritten.