alice
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André Florence and the value of an awkward question
After helping sell 99 to Didi, André Florence started again. The Alice cofounder’s next venture began with a revealing invitation: ask the people who have worked with me.
Alice (Formerly ActiveFence)
Alice, formerly ActiveFence, is an Israeli-American AI safety and security company that acts as a protective layer for online platforms and AI systems. Founded in 2018, it uses a decade of real-world abuse intelligence to detect and stop harms such as fraud, deepfakes, child exploitation, disinformation, prompt-injection attacks, and jailbreaks. Its technology helps protect roughly 3 billion people and secures 7 of the 10 largest AI foundation models, serving customers including Amazon, TikTok, Nvidia, and Cohere.
Noam Schwartz
Noam Schwartz is the CEO and co-founder of Alice (formerly ActiveFence), the trust and safety company that quietly built the moderation and adversarial-intelligence pipes behind platforms serving three billion people and seven of the ten largest AI foundation models. He founded the company in 2018 after encountering child sexual abuse material while mapping the internet at his previous startup, and has led it through Series A/B rounds totaling $100M, two acquisitions (Spectrum Labs, Rewire), and a 2026 rebrand to Alice that repositions the company from social-platform moderation to securing generative AI.