
A PalmPilot prototype disappeared in a restaurant fire. The larger idea survived: make commerce systems speak clearly to one another, then keep building until an industry learns the language.
Julie Bornstein is the founder and CEO of Daydream, an AI-powered shopping search engine that raised $50M in seed funding in 2024 and publicly launched in 2025. A serial entrepreneur and e-commerce pioneer, she grew Nordstrom.com from $10M to $350M in sales, transformed Sephora's digital business and launched Beauty Insider, scaled Stitch Fix to $1B as COO, and sold her AI fashion startup The Yes to Pinterest in 2022. With a Harvard BA and HBS MBA, Bornstein has spent 25+ years at the intersection of retail, technology, and artificial intelligence.