Selling software into the Gulf usually means hiring locally, learning the market the hard way, and waiting months to get paid. Cadena turns that whole problem into a subscription.
Aidentified is a Boston-area AI company that maps who is wealthy, who they know, and when they come into money. Its platform combines 300M+ consumer and professional profiles with relationship graphs covering 16 billion first-degree connections to help financial advisors, wealth managers, insurers and nonprofit fundraisers find high-value prospects and reach them through warm introductions rather than cold outreach. Founded in 2017 and backed by financial-data giant FactSet, it delivers its wealth-and-relationship intelligence through a web app, CRM integrations, an API and data-as-a-service pipelines.
FINNY is a New York-based AI prospecting and marketing platform built for financial advisors and RIAs. Its proprietary F-Score engine scans hundreds of millions of North American households for 'money-in-motion' signals - job changes, inheritances, home purchases, retirements - to rank and match advisors with high-intent prospects, then automates personalized outreach across email, LinkedIn, and voicemail. Founded in March 2024 by AI engineers Eden Ovadia, Victoria Toli, and Theo Janson, FINNY raised a $17M Series A led by Venrock in December 2025, bringing total funding above $20M.

Eden Ovadia is the co-founder and CEO of FINNY, a New York-based AI prospecting platform built for financial advisors. A McGill-trained software engineer who worked in private equity and financial services at Boston Consulting Group, she launched FINNY in 2024 with Victoria Toli and Theodore Janson through Y Combinator. The company uses a proprietary F-Score to match advisors with high-intent prospects and automate outreach. FINNY raised a $17 million Series A led by Venrock in December 2025, bringing total funding above $20 million, and Ovadia was named to WealthManagement.com's Ten to Watch in 2025.
Tom Aley is the co-CEO and co-founder of Aidentified, a Concord, Massachusetts wealth-network-intelligence platform that stitches together roughly 275 million consumer and 75 million professional US profiles so financial advisors can see who they already know who happens to be worth a lot of money. He runs the company with his twin brother Darr Aley, and it is not their first exit together: they built Generate (acquired by Dow Jones/News Corp in 2008) and backed NetProspex (acquired by Dun & Bradstreet). Before founding companies he was a corporate venture investor for Reed Elsevier's $8 billion media arm, an SVP at Dow Jones, and a board member on eleven companies. In June 2024, FactSet made a strategic $12.5 million Series B investment in the company.
LeadIQ is a B2B sales intelligence and prospecting platform that helps revenue teams build pipeline faster through verified contact data, AI-driven personalization (Scribe), champion tracking, and one-click CRM enrichment - all delivered through a browser extension that lives where sellers already work.