ai-prospecting
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Eden Ovadia
Eden Ovadia is the co-founder and CEO of FINNY, a New York-based AI prospecting platform built for financial advisors. A McGill-trained software engineer who worked in private equity and financial services at Boston Consulting Group, she launched FINNY in 2024 with Victoria Toli and Theodore Janson through Y Combinator. The company uses a proprietary F-Score to match advisors with high-intent prospects and automate outreach. FINNY raised a $17 million Series A led by Venrock in December 2025, bringing total funding above $20 million, and Ovadia was named to WealthManagement.com's Ten to Watch in 2025.
Tom Aley
Tom Aley is the co-CEO and co-founder of Aidentified, a Concord, Massachusetts wealth-network-intelligence platform that stitches together roughly 275 million consumer and 75 million professional US profiles so financial advisors can see who they already know who happens to be worth a lot of money. He runs the company with his twin brother Darr Aley, and it is not their first exit together: they built Generate (acquired by Dow Jones/News Corp in 2008) and backed NetProspex (acquired by Dun & Bradstreet). Before founding companies he was a corporate venture investor for Reed Elsevier's $8 billion media arm, an SVP at Dow Jones, and a board member on eleven companies. In June 2024, FactSet made a strategic $12.5 million Series B investment in the company.