
The BizLibrary CMO has spent his career learning how attention becomes action. His current argument is pointed: in an age of abundant AI-generated information, the scarce ingredient is a safe place to practice.
Mark Atkinson is the Co-Founder and CEO of Mursion, an AI-powered immersive learning platform that blends live human performers with artificial intelligence to create realistic practice simulations for professional development. An Emmy Award-winning television producer turned serial edtech entrepreneur, Atkinson has spent over two decades building technology ventures at the intersection of human capital development and innovation. Before Mursion, he co-founded Teachscape, a pioneering video-based teacher observation platform that became central to the Gates Foundation's Measures of Effective Teaching project. Under his leadership, Mursion has grown to serve more than a third of Fortune 100 companies, delivering 18 million-plus minutes of simulation-based training across healthcare, education, corporate, and hospitality sectors.