A clean background was supposed to make selling easier. A missing shadow revealed what Photoroom really had to solve: making an edited product look like something you could trust.
Prisma Labs made a filter app famous enough to break its own servers. Six years later, a paid portrait feature made the company viral again - and showed the price of making AI feel effortless.
Peter Duffy began with 20-plus photographers serving nearly 50 dealerships. Then he decided the visiting-photographer model was the bottleneck - and built software that lets dealer staff shoot the cars themselves.