
Before performance marketing had a tidy name, Alex Becker was already living by its untidy rule: traffic is only interesting when it turns into something. Twenty-two years later, his career reads like a field guide to making that conversion visible.

The former systems engineer has spent more than 25 years translating complicated technology into reasons to care. After leaving Seclore, he returned with a 90-day experiment: make AI part of the work, not a decorative side project.

After a career spanning healthcare sales, global field marketing and enterprise AI, EPAM's CMO is building a growth engine where data moves quickly, people keep their judgment, and marketing finally owns the whole journey.