agency-acquisition
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Everywhere Agency Learned the Internet’s Oldest Trick: People Trust People
Before “influencer” became a line item, an Atlanta shop built a business around the stubborn fact that recommendations travel better through people than through media plans. Then the rest of advertising caught up.
What Anderson Group Kept When It Sold the Company
A 37-year-old Pennsylvania agency reached the moment every founder eventually meets: protect the past, or equip the future. Its answer was to sell - carefully.
The Agency That Sold Its Own Best Argument
For more than a quarter-century, Santy told brands to embrace useful change. Then the Scottsdale agency made the advice personal - and engineered an exit that turned a small firm's limits into a larger firm's bench.
Vantage PR knew the story. PAN needed the map.
Ilene Adler built a PR agency around understanding the technology before writing the pitch. Its 2015 sale to PAN reveals what happens when that expertise meets a business that needs to be on both coasts.
Horn Group knew the story needed more than a press release
Sabrina Horn built a technology PR agency that could pitch the story, design the experience and get reporters behind the DJ booth. Its 24-year run reveals the business problem hiding inside “integrated communications.”
Eastwick sold the agency. Then its founder ran the buyer.
For 25 years, Eastwick helped technology companies explain themselves. Its own most revealing story is how a fiercely independent agency decided to sell - and what it carried into Hotwire.
Equal Parts
Equal Parts is an Austin-based insurance company that acquires established independent insurance agencies and equips them with shared infrastructure and AI-driven automation. Founded in March 2025 by Mike Witte, Graham Yennie and Mike Meller, it positions itself as a growth network - preserving each agency's identity and local relationships while standardizing back-office workflows so agents can focus on clients. The company raised a $23M Series A led by Inspired Capital in February 2026 and aims to become a top-5 insurance distributor by acquiring 25 agencies in 2026 and reaching $1B in premiums.