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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

advanced-primary-care

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Company
Aligned Marketplace's $31 Million Bet: Pay Doctors to Keep Workers Out of the Hospital
Health · Marketplace · Enterprise

Aligned Marketplace's $31 Million Bet: Pay Doctors to Keep Workers Out of the Hospital

The New York startup bundles 3,000-plus independent clinics into one employer benefit. Its wager is simple, expensive and now measurable: better primary care can prevent the hospital bill before it arrives.

advanced-primary-care · direct-primary-careRead →
Company
Crossover Health Couldn't Sell Better Primary Care One Patient at a Time - So It Sold the Whole System to Employers
Health · Enterprise

Crossover Health Couldn't Sell Better Primary Care One Patient at a Time - So It Sold the Whole System to Employers

A consumer clinic taught physician-founder Scott Shreeve that better care was not enough - distribution was the real diagnosis. Crossover's employer pivot turned one awkward storefront into a hybrid care network, and a 2026 merger gave the model national heft.

advanced-primary-care · employer-healthcareRead →