The company behind AdRoll grew by bringing retargeting to smaller businesses. Its next bet is that marketers need their channels, data and sales teams to agree on what actually works.
Toby Gabriner is the CEO of Help Scout, a Boston-based customer support platform serving over 12,000 businesses. A four-time CEO and five-time president with more than two decades of scaling B2B software companies, Gabriner grew Adap.tv from $200K to $200M+ in revenue before its $465M acquisition by AOL in 2013, transformed Bitly from a link shortener into a multi-product analytics platform, and led AdRoll's evolution into NextRoll. A Mission District native who started community college after being kicked out of home at 18, he now brings a customer-first philosophy to Help Scout at the precise moment AI is reshaping customer support.