adidas
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Mark King and the Case for a White Golf Club
From selling golf clubs to running Taco Bell, Mark King has made a career of giving other people’s unlikely ideas a hearing. At Jack in the Box, that habit meets a new turnaround and a planned handover.
Ryan David Mullins and the shoes that became a map
A sneaker collector built a game that sent players into the streets. Now the Onlife co-founder is applying what that game taught his team to the business of getting through an ordinary day.
Eric Liedtke Wants Your Favorite Hoodie to Become Good Dirt
After helping Adidas turn product, culture and ocean plastic into growth, Eric Liedtke left the boardroom to redesign clothing from its final day backward. His Portland experiment now sits inside Under Armour, where a jacket can be both merchandise and an argument about what happens next.
Davide Mattucci
Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.
Kelly Olmstead
Kelly Olmstead is the Chief Marketing Officer of Allbirds, the San Francisco sustainable footwear and apparel brand. She brings more than 25 years across sporting goods, footwear and apparel, including nearly two decades at Adidas leading brand, retail and digital marketing for North America, and a stint as CMO of children's clothing brand Hanna Andersson. Since taking the top marketing seat at Allbirds in December 2023, she has anchored the company's turnaround on brand building over pure performance marketing, launching the 'Allbirds by Nature' platform and betting that consistency, storytelling and a beloved product can lift the brand's awareness the way it lifts its Net Promoter Score.
Kevin "K.C." Clarke
Kevin "K.C." Clarke is a Los Angeles-based consumer brand marketer who now leads marketing at DITA Eyewear, the Aliso Viejo-headquartered luxury eyewear house whose frames are handmade in Japan. His career reads like a tour of the Southern California brand economy: Hurley and Vans in action sports, adidas and the Anaheim Ducks in sport and sponsorship, ZICO in beverage, then brand marketing leadership at golf-lifestyle label TravisMathew and VP of Marketing at car-care cult brand Chemical Guys. He holds a BS from Arizona State University's W. P. Carey School of Business and an MBA from USC's Marshall School of Business. The through-line is a preference for brands with obsessive fans rather than merely large audiences - surfers, golfers, detailing enthusiasts, and now collectors of titanium and 18k gold optical frames.