ad-testing
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System1 puts a price on how an ad makes you feel
A kangaroo, a Christmas wish and millions of emotional responses power the London company’s pitch: test the feeling before buying the airtime. Now its own future is being tested by AI competition and a contested takeover.
Zappi Put Market Research on Fast-Forward. Then It Learned Speed Wasn’t the Product.
The Boston-based insights company began by making surveys faster and cheaper. Its bigger bet is that every test should make the next decision smarter - a useful playbook for any team drowning in one-off data.
The Garage-Built Machine That Reads a Room in Three Hours, Not Three Weeks
Christopher South and Rick Nguyen bet that the focus group was already dead. Their four-person, self-funded company has spent a decade selling Fortune 100 marketers a faster way to find out if their ads actually work.
Creatify AI
Creatify AI is a Mountain View startup building an end-to-end AI ad platform that turns a product URL into ready-to-run, UGC-style video ads. Founded by former Meta and Snap AI leaders, it generates scripts, voiceovers, and lifelike avatars, then tests and optimizes ads across TikTok, Meta, YouTube and more. The company crossed $9M in ARR within roughly 18 months and raised a $15.5M Series A in May 2025 co-led by WndrCo and Kindred Ventures.