ad-tech
(21)
Fabric Media Built an Agency for the Moment the Map Stops Working
Fabric Media does not merely promote companies caught between television, advertising, data and technology. It builds the language, evidence and rooms that let those companies make sense to everyone else.
The Video Call That Became a 14-Billion-Request Ad Machine
When streaming costs outran ooVoo's advertising income, two operators kept the useful part: the machinery for finding, checking and selling attention. Krush Media is what happened next.
Index Exchange Wants to Shorten the Trip Your Ad Dollar Takes
The family-built ad exchange is opening its infrastructure to other companies. Its wager: fewer detours can mean better decisions, less waste and more money for the media people actually came to see.
Yieldmo Wants to Buy the Moment Your Thumb Slows Down
The ad tech company built its business around the gestures between seeing an ad and clicking it. Its next bet: pair the right creative with the right page before an advertiser spends a dollar.
Yahoo’s next act is hiding in your daily habits
The old web portal is putting AI into the inboxes, stock watchlists and sports routines people already use. Its advantage is a familiar front door. The hard part is making it worth opening again.
INVIDI Put Digital Ad Logic Inside Television - Now It Has to Make Every Screen Behave
The Princeton ad-tech company made the old television set act a little more like the internet without turning the viewer into the product. Its next trick is harder: carrying that precision across streaming, live sports and hundreds of millions of boxes that are not even online.
Viamedia Kept the Cable Pipes - Then Built an Ad-Tech Engine on Top
For two decades, Viamedia sold the awkward local minutes inside cable television. Now it is using those same operator relationships to make fragmented, cross-screen advertising feel like one buy - a practical reinvention with lessons for any legacy business sitting on overlooked distribution.
The Private Equity Firm That Refuses to Separate the P&L From the Point
One Planet Group owns the machinery that turns consumer intent into revenue, then uses the same operator’s discipline to back early-stage ideas. Its wager is unusually explicit: profit and purpose should share a balance sheet.
Radio’s Second Act Is Hiding in Plain Sound
Audacy still owns the morning commute. Now the 58-year-old broadcaster is turning local voices, sports obsession and a rebuilt balance sheet into an audio network that travels far beyond the dial.
OUTFRONT Media
The billboard business used to sell rectangles by the roadside. OUTFRONT is turning those rectangles - and thousands of screens below the street - into a measurable, programmable media network built for the real world.
Ask Media Group
Ask Jeeves taught the early web to accept a question in plain English. Three decades later, its corporate descendant became a sophisticated traffic-and-advertising machine - and a case study in what happens when a media business depends on someone else’s search ecosystem.
Screenverse
Screenverse is a New York-based digital out-of-home (DOOH) advertising company that helps mid-tier screen networks - from bar jukeboxes to Walmart health kiosks and luxury elevator panels - tap into programmatic ad demand. Founded in 2020 by DOOH veterans David Weinfeld and Adam Malone, it acts as an outsourced ad-sales and network-management partner, standardizing inventory, running ad operations, and optimizing pricing so media owners can earn revenue from platforms like The Trade Desk and DV360. The company operates one of the most diverse real-world screen networks, surpassing 100,000 digital screens across all 210 U.S. markets, and raised a $10.5M Series A from Volition Capital in April 2024.
Truthset
Truthset is an Oakland-based data intelligence company that validates the accuracy of consumer data used in marketing and advertising. Its patented TruthScore methodology assigns a 0-100% likelihood that any given data attribute about a person is actually true, letting brands, agencies, and data providers buy and activate audiences rated by accuracy instead of guessing. Truthset explicitly does not sell data or act as a broker - it positions itself as an independent arbiter of truth for a market where consumer data can carry up to 60% error.
Joveo
Joveo is a Menlo Park-based AI-powered recruitment marketing platform that helps employers, staffing agencies, and RPO firms attract and hire talent more efficiently. Founded in 2017 by Kshitij Jain, the platform manages programmatic job ad campaigns across 500+ job boards, social media, and search engines using AI-driven bid management and analytics. Joveo's suite — including Mojo Pro, Mojo Gro, Mojo Engage, and Mojo Go — covers the full hiring funnel from job distribution to candidate engagement, career site CMS, and unified analytics. The company has been on the Inc. 5000 list for four consecutive years and was named among the Top 25 AI Companies of 2025.
Rakuten Advertising
Rakuten Advertising is the global affiliate and performance-marketing arm of Japan's Rakuten Group. Born as LinkShare in 1996 and acquired by Rakuten in 2005, it connects the world's top brands with publishers, creators and highly engaged audiences across 200+ countries. Today it pairs a pioneering affiliate network with AI-powered tools for fraud detection, partnership discovery and reporting, while pushing influencer and affiliate marketing closer together.
Vibe.co
Vibe.co is a New York-based ad tech company that turns connected TV into a performance marketing channel. Its self-serve, end-to-end platform lets brands of any size create, target, buy, and measure streaming TV campaigns from a single dashboard - with AI handling creative generation, audience targeting, and incrementality measurement. Founded in 2022 by serial ad-tech entrepreneurs Arthur Querou and Franck Tetzlaff, Vibe.co reached a $100M revenue run rate in under two years and raised a $50M Series B at a $410M valuation in September 2025.
Meta
Meta Platforms is the company behind Facebook, Instagram, WhatsApp, Messenger, and Threads - a Family of Apps used by more than 3 billion people daily. Founded as Facebook in 2004 and renamed Meta in 2021, it runs one of the world's largest digital advertising businesses while pouring tens of billions into artificial intelligence (the open-weight Llama models and Meta AI assistant) and wearable computing (Quest headsets and Ray-Ban Meta smart glasses). In 2025 it reported roughly $201 billion in revenue.
OpenWeb
OpenWeb is a social engagement and monetization platform that helps publishers own the conversation on their own sites instead of renting their audiences to social networks. Founded in Israel in 2015 as Spot.IM and now headquartered in New York, it pairs comment sections, live blogs and polls with AI moderation and in-conversation advertising. The company works with 5,000+ publishers, reaches more than 150 million monthly active users, and reached a $1.5B valuation after a $170M Series F in 2022.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.
AppsFlyer
AppsFlyer is the mobile measurement and marketing analytics platform that helps brands figure out which ads actually work. Founded in Tel Aviv in 2011 and now headquartered in San Francisco, it operates as an independent third-party attribution layer between advertisers, ad networks and app stores - trusted by tens of thousands of companies including HBO, NBC, Macy's, Alibaba and Activision.
Moloco
Moloco is a Redwood City-based machine learning company that helps app developers, retailers, and streaming platforms turn their first-party data into performance advertising. Its DSP, Commerce Media, and Streaming Monetization products use deep neural networks to make billions of bidding decisions every day for customers like Wayfair, StockX, Costco, Netmarble, and Yogiyo.