ad-sales
(3)
Boostr and the expensive gap between sold and paid
An advertising deal can look splendid in a sales forecast and rather less splendid on an invoice. Boostr connects the people, promises and delivery data that decide how much of it becomes revenue.
Vincent Krsulich
Vincent Krsulich is the Chief Executive Officer of Martini Media, an independent digital media firm founded in 2008 that connects luxury brands with affluent, high-net-worth audiences across a curated network of more than 200 passion-based publishers. He joined the company in 2015 as SVP of Sales and Marketing, became President in 2019, and was promoted to CEO in September 2023. A C-suite media executive with more than two decades of sales leadership, he previously ran ad sales at InsideHook and served as Publisher of Men's Journal, with earlier stops at National Geographic and Time Inc. He was named MIN's Salesperson of the Year in 2008.
Wendy MacGregor
Wendy MacGregor is Vice President of Global Media & AdTech Solutions at Microsoft Advertising, leading the company's audience and ad-technology strategy with a self-described abundance mindset borrowed from CEO Satya Nadella's 'learn-it-all' playbook. She arrived at Microsoft after a long climb through the upper ranks of digital advertising - Google, Turn, AOL - and now spends her days arguing that Copilot is an empowerment tool, not a replacement.