ad-network
(3)
Etology Built a Tollbooth for the Internet's Hard-to-Reach Traffic
Etology has spent years matching niche publishers with performance marketers. Its wager is simple: in digital advertising, the right traffic matters more than the most traffic.
Martini Media
Martini Media is an independent marketing firm that connects premium and luxury brands with affluent, high-net-worth audiences online. Founded in 2008 and incubated by Venrock, the company builds integrated campaigns that combine bespoke high-impact ad creative, a curated portfolio of 200+ passion-based publishers, and proprietary audience insights across display, mobile, and connected TV. Now operating as a unit of Evolve Media and led by CEO Vincent Krsulich, Martini Media has run more than 1,000 campaigns for over 300 upscale advertisers.
beehiiv
beehiiv is a newsletter platform founded by ex-Morning Brew engineers. It provides an all-in-one infrastructure for creators and publishers to build, grow, and monetize newsletters, websites, and podcasts. Unlike competitors like Substack, beehiiv does not take a revenue cut from creator subscriptions, instead monetizing through flat SaaS fees and its native ad network. It powers over 130,000 newsletters and generates over $30M in annual revenue.