ad-measurement
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DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point
Marketers can count impressions all day and still not know what changed. DISQO’s wager is that an opted-in audience, exposed-versus-control measurement and one cross-channel view can turn media reporting into evidence - if the panel is large enough and the campaign is measurable.
Innovid’s $500 Million Reset: How a Video-Ads Startup Became the Pipes Behind Streaming TV
It began with clickable video, survived the messy birth of connected TV, and learned that the best business in advertising may be the part viewers never notice. Now, inside Mediaocean, Innovid is betting that neutral infrastructure plus AI can outmaneuver the walled gardens.
Simulmedia
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.
Podscribe
Podscribe is an independent, IAB-certified measurement platform built for podcast and audio advertising. Founded in 2017 by engineer Pete Birsinger and headquartered in Austin, Texas, it began as a podcast transcript-search tool and grew into a full-funnel measurement suite. The platform combines pixel-based attribution, incrementality testing, automated placement verification, and cross-channel analytics across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio - helping advertisers, agencies, and publishers prove that audio ads actually drive conversions.