ad-creative
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Bezel
Bezel is a Y Combinator (W25) startup that generates studio-quality photos and videos of apparel on photorealistic AI human models. Fashion and e-commerce brands upload a clothing image, pick a preset model, and get shoot-ready stills and video in seconds - replacing shoots that cost thousands of dollars and take days. Founded in 2025 in New York by Kashyap Achar, the company positions itself as an on-demand content engine for brands that need constant creative variety for ad testing.
The Brief
The Brief is an AI marketing platform that runs the full advertising campaign lifecycle - discovering competitor and market signals, creating ads at scale, launching them across channels, and optimizing performance - through a system of four AI agents. Formerly the ad-design tool Creatopy, the company rebranded to The Brief in October 2025 to position itself as an 'AI agency' for in-house marketing teams and agencies, and reports nearly 10,000 brands using the platform.
ChatLabs
ChatLabs is an AI company that helps consumer and luxury brands turn social-media attention into commerce. It began as the self-described first AI-powered social commerce platform, building hyper-personalized 'Social eXperiences' that carry shoppers from an Instagram or Facebook ad into a native-feeling, brand-controlled experience. It has since expanded into an AI product photography and brand creative studio that generates studio-quality product images, lifestyle visuals and performance ads without traditional photoshoots. Incubated by LVMH's innovation accelerator and a winner of the 2023 LVMH Data & AI Innovation Award, ChatLabs counts brands across the LVMH Group, plus Samsung Electronics and others, among its users.
NewForm
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.