The Dallas software company wants customer success teams to stop firefighting churn - and start engineering growth from the accounts they already have.

After 20 years of immutable Gmail usernames, Google finally rolled out the ability for personal @gmail.com users to change their email address — keeping all data intact while converting the old address into a permanent alias. The feature launched in the U.S. in March 2026 after being spotted in Hindi support documentation in December 2025, marking the biggest identity infrastructure change in Gmail's history.