When their old agency closed, a group of colleagues chose to keep working together. Foundry LA now turns entertainment into images made to catch an eye, fill a billboard or earn a place on a collector’s shelf.
Birdy Grey is a direct-to-consumer bridal brand that reinvented bridesmaid-dress shopping by moving it entirely online with a simple promise: stylish, coordinated wedding-party attire at a fixed, affordable price. Launched in 2017 from a West Hollywood living room by Grace Lee Chen and later joined by Monica Ashauer, the brand sells bridesmaid dresses starting at $89, ships free color swatches so brides can match their palette, and has since expanded into groomsmen suits, accessories, and everyday event wear. It crossed $100 million in revenue in 2024 and has served over one million customers.
wildwonder is a San Francisco-based functional beverage company making sparkling prebiotic and probiotic drinks inspired by the Chinese herbal healing tonics founder Rosa Li grew up drinking. Each organic, vegan, low-sugar can pairs 5g of prebiotic plant fiber and live probiotics with herbs, botanicals, and fruit flavors like Guava Rose and Mango Gold. Positioned as a better-for-you soda alternative, the brand has sold millions of cans across thousands of retailers, landed a Shark Tank deal with DoorDash CEO Tony Xu, and directs 5% of profits toward empowering women and marginalized communities.
Copper Cow Coffee is a California-based specialty coffee company reimagining traditional Vietnamese coffee for the American market. Founded by Vietnamese-American entrepreneur Debbie Wei Mullin, it sells single-serve pour-over pouches, flavored ground coffees, and latte kits paired with sweetened condensed milk creamers, all made with real ingredients and beans sourced from organic, sustainable Vietnamese farms where growers are paid roughly double the market rate. The women- and AAPI-owned brand has grown from a garage operation into a product sold in thousands of retail stores nationwide.