The all-in-one platform that runs a roofing job from the first knock on the door to the final invoice - measurements pulled from the sky, proposals signed on a phone, money in the bank.
It is a Tuesday morning. A homeowner three states away clicks a button on a contractor's website and, before the coffee cools, a roof measurement report lands - every plane, ridge and valley counted from satellite imagery. The contractor drops those numbers into a branded proposal, the homeowner signs on a phone, and the material order routes straight to the nearest supplier at today's price. No tape measure. No second visit. No fax machine wheezing in the back office. That quiet, unremarkable transaction is the thing Roofr built - and the thing the roofing trade spent a century without.
Roofing is one of the oldest trades on earth and, until recently, one of the least digitized. Roofr's bet is simple to say and hard to build: give roofers software as good as the tools any other industry takes for granted, and stay obsessed with the people actually standing on the shingles.
Roofr started as a measurement tool and grew into the operating system for a roofing business. Each piece removes a step that used to cost a contractor a day - or a deal.
Accurate roof reports built from satellite and aerial imagery, delivered in hours - no one sets foot on the shingles.
Homeowners get a roof estimate online in seconds, capturing the lead and shrinking the sales cycle.
A CRM built for roofers: lead capture, job boards, pipeline and automated follow-up in one place.
Customizable, branded proposal templates with e-signatures - the part that actually closes the job.
Auto-populated material lists with real-time supplier pricing, wired into distributors like ABC Supply.
Invoice tracking and online payments built into the workflow, so the money closes the loop.
Richard "Richy" Nelson is a third-generation roofer. He grew up around the trade and spent roughly a dozen years in it - long enough to feel, personally, every inefficiency that cost contractors and homeowners time and money. Working in roofing sales, he watched bids stall over measurements that took days and paperwork that took longer. So in 2016 he teamed up with Kevin Redman, his co-founder and CTO, to fix it in software. In 2017 the pair took the idea through Y Combinator.
The order of operations matters. Most construction software is built by technologists who discover the trade second. Roofr was built by someone who knew the trade first and treated the software as the missing tool - which is why contractors tend to describe it less as a vendor and more as one of their own.
Listen to your users no matter what - and build a culture where people want to come to work.- The two truths Roofr founder & CEO Richy Nelson has held steadfast
From 10 people to 150-plus, those rules anchored the company. Nelson is known for putting in the effort to know each employee, and his CEO approval rating on Glassdoor sits near 98%. The values the team runs on are plain-spoken and aimed outward:
Roofr has raised more than $65M across its life. The telling detail is the latest round: the Series B was led by growth firm TCV - and joined by ABC Supply, the largest roofing-materials distributor in North America. When the people who sell the shingles invest in the software that orders them, the platform has found its place in the industry.
Richard Nelson and Kevin Redman start Roofr to digitize roofing sales.
Roofr is admitted to YC, validating the idea and the team.
Roofr expands from a measurement tool into an all-in-one platform.
Led by Vertical Venture Partners to accelerate product development.
Led by TCV with ABC Supply, fueling expansion of the roofing CRM and team.
Roofr measures roofs from satellite imagery, so a quote can be built without anyone touching the shingles.
Slate, cedar, metal, asphalt - the platform handles them all, no tape measure in sight.
Its strategic investor, ABC Supply, is also the continent's biggest roofing-materials distributor.
It's the uncommon construction startup that contractors actually thank by name.
Product demos, the founder's story, and the company's own channel.
Return to the homeowner and the contractor. The roof is measured, the proposal signed, the materials ordered and the deposit paid - and it is not yet noon. The contractor never left the truck; the homeowner never waited on a callback. What used to be a week of phone tag and a salesman in the driveway is now a handful of clicks routed through one platform. Roofr did not invent the roof. It just took the oldest trade on the block and handed it the tools everyone else already had - then got out of the way so the work could happen faster.